Brand storytelling
Clients: HelloFresh, the MoMA Design Store, Campbells, Martini & Rossi, 7 for All Mankind, Harken Wines, Delta, Angel’s Envy, Marriott Bonvoy, TUMI, Ocean Spray, The Botanist, AMEX, Fitbit, and more.
Good Evening Rep Reading Series
Creative Director (Copy), read more below
Good Evening Rep brought archival and new theater — Sam Shepard, Miguel Piñero, Seth Zvi Rosenfeld, Elaine May, Lanford Wilson — to a downtown New York audience, at venues including the Jane Hotel, La MaMa, and Georgia Room.
I shaped how we spoke: show announcements, press and audience emails, and the brand voice underneath it all. I also served as a line producer.
Huel Every Fire Needs Its Fuel
Scriptwriter and Creative Director (Copy), 2025
Huel Origin Stories
Scriptwriter and Creative Director (Copy), 2025
Huel Limit Seeker Campaign
Copywriter, 2025
Fitbit
Copywriter, 2022
Ocean Spray
Copywriter & Recipe Developer, 2022
TUMI
Copywriter, 2021
New York Lottery
Copywriter, 2021
Marriott Bonvoy
Copywriter & Visual Director, 2021
Botanist
Copywriter, 2021
Allstate Foundation x Hello Sunshine
Copywriter, 2021
Great Jones Distilling Co
Copywriter, 2024
Straight Talk Wireless
Copywriter (episode descriptions, transcripts, webpage copy), copy editor, and script writer, 2021.
Awarded Best Podcast at the 2022 Digiday Awards.
OOH Seattle
Copywriter, 2025
OOH Brooklyn
Copywriter, 2025
OOH San Francisco
Copywriter, 2025
A look at the last few years
(If you’d like to see my full resume, please reach out.)
Senior Brand Copywriter
2024-present
Line Producer & Creative Director, Copy
2022-2024
Freelance Writer
2017-present
New York Magazine, Food & Wine, Byline, etc.
Senior Editor
2022-2023
Editor, Branded Content
2020-2022