Brand storytelling

Clients: HelloFresh, the MoMA Design Store, Campbells, Martini & Rossi, 7 for All Mankind, Harken Wines, Delta, Angel’s Envy, Marriott Bonvoy, TUMI, Ocean Spray, The Botanist, AMEX, Fitbit, and more.

Good Evening Rep Reading Series
Creative Director (Copy), read more below

Good Evening Rep brought archival and new theater — Sam Shepard, Miguel Piñero, Seth Zvi Rosenfeld, Elaine May, Lanford Wilson — to a downtown New York audience, at venues including the Jane Hotel, La MaMa, and Georgia Room.

I shaped how we spoke: show announcements, press and audience emails, and the brand voice underneath it all. I also served as a line producer.

Huel Every Fire Needs Its Fuel
Scriptwriter and Creative Director (Copy), 2025

Huel Origin Stories
Scriptwriter and Creative Director (Copy), 2025

Huel Limit Seeker Campaign
Copywriter, 2025

Fitbit
Copywriter, 2022

Ocean Spray
Copywriter & Recipe Developer, 2022

TUMI
Copywriter, 2021

New York Lottery
Copywriter, 2021

Marriott Bonvoy
Copywriter & Visual Director, 2021

Botanist
Copywriter, 2021

Allstate Foundation x Hello Sunshine
Copywriter, 2021

Great Jones Distilling Co
Copywriter, 2024

Straight Talk Wireless
Copywriter (episode descriptions, transcripts, webpage copy), copy editor, and script writer, 2021.
Awarded Best Podcast at the 2022 Digiday Awards.

OOH Seattle
Copywriter, 2025

OOH Brooklyn
Copywriter, 2025

OOH San Francisco
Copywriter, 2025

A look at the last few years

(If you’d like to see my full resume, please reach out.)

Senior Brand Copywriter
2024-present

Line Producer & Creative Director, Copy
2022-2024

Freelance Writer
2017-present

Senior Editor
2022-2023

Editor, Branded Content
2020-2022